Ruff Translating
ABOUT THIS PROJECT
Ruff Translating is a local dog
training & hiking company in Boston. The goal with their rebrand was to
make their company image playful yet sophisticated to be more applicable for their client base in Boston. The waves added into the branding are symbolic of the ups & downs in dog training.
The goal with the rebranding of Ruff Translating’s training program was
to make their company image more playful yet sophisticated, and to be more applicable to their client base in Boston.
SOPHISTICATION EXPERTISE TRANQUILITY COMMITMENT
A secondary logo designed for their day school as well as an icon for
use in spaces where the full logo would not be applicable.
The typefaces were inspired by the boldness of Ruff Translating’s vision and the company’s goal to hold a high standard of training for its clientele.
Pattern inspired by the
ups and downs of dog
training, representative
of the process.
color palette
The colors are inspired by the owner’s vision to promote trust, expertise, and tranquility while sophisticated and applicable to their client base in Boston.
